How people use their mobile phone?

Based on survey conducted by Azuki System on US mobile phone users, this is the result:

+ 33% talk on their mobile phones more than 10 hours per week. The youngest generation is spending even more time, with 34% of those 17 and younger talking for more than 15 hours/week.

+ OMG: Of the 79% who send text messages from their phones, 29% do so for more than two hours/week. Again, the younger generations prove to be power users, with 37% of those less than the age of 22 texting for more than two hours/week. With only a gradual drop-off in text messaging for 23 to 44 year-olds, a generational gap is evident with a sharp decline to almost no usage for those approaching age 60 and older.

+ Hooked on e-mail: 50% access their e-mails from their mobile phones, with nearly 30% of those between the ages of 35 and 44 doing so for more than two hours per week. 

+ Going surfing: 52% access the Web via their mobile phones, and 35 to 44 year-olds are leveraging this technology the most, with 60% spending time each week surfing the Web. Perhaps fueling a significant portion of this growth was iPhone adoption, which according to the survey results appeared strongest among 23 to 44 year-olds.  In addition, there was clear evidence of 23 to 34 year-olds trading up their feature phones for smart phones as they move into the corporate world.

+ TV time:25% access video on their mobile phones, with 88% of this group spending less than two hours/week, which may indicate a growing appetite for rich media with shorter duration viewing patterns.Survey conducted on 275 US mobile phone users. As addition, from the survey, mobile advertising have a positive reaction from user as exchange of free mobile services, and addition of location spesific ad would be an advantage. 65% respondent would take use of this opportunity.